Lowongan Kerja 营销专员 Marketing Specialist di PT Aicha Food Indonesia

Deskripsi Pekerjaan:

Info Terbaru Seputar Pekerjaan dari Perusahaan PT Aicha Food Indonesia sebagai posisi 营销专员 Marketing Specialist. Jika Lowongan Kerja 营销专员 Marketing Specialist di Jakarta Utara ini sesuai dengan kriteria anda silahkan langsung mengirimkan lamaran / CV Terbaru anda melalui situs loker terkini dan terupdate Lokerindo.ID.

Setiap pekerjaan mungkin tidaklah mudah untuk dilamar, karena sebagai kandidat baru / calon pegawai harus memenuhi beberapa kualifikasi dan persyaratan sesuai dengan kriteria yang dicari dari Perusahaan tersebut. Semoga info karir dari PT Aicha Food Indonesia sebagai posisi 营销专员 Marketing Specialist dibawah ini sesuai dengan Kualifikasi anda.

Join our growing Marketing Team at Nanyang Food Group! We are looking for passionate, creative, and data-driven professionals to take our brand to the next level. 加入南洋食品集团不断壮大的市场营销团队！我们正在寻找充满热情、富有创意并具备数据思维的专业人才，一起将我们的品牌提升到新的高度。

1. PR & KOL Marketing Specialist 公关和网红营销

2. Social Media Marketing Specialist 社交媒体营销

3. Performance Marketing Specialist 绩效营销

4. Franchisee Marketing Specialist 加盟营销

Details as follows:

Key Responsibilities

• Partnership & Collaboration: Identify, approach, and negotiate with PR outlets, paid promote accounts, and KOLs for collaboration (paid or unpaid) opportunities；Build and maintain strong relationships with partners to ensure long-term cooperation.

• Content Strategy & Direction: Develop content guidelines and creative directions for KOLs and media partners to ensure brand alignment and maximize engagement; Review KOL content drafts and provide constructive feedback to optimize storytelling and brand positioning; Ensure content strategy is integrated across all paid and organic partner activations.

• Budget & Negotiation: Negotiate collaboration fees and manage allocated budgets effectively; Track costs vs. performance to ensure optimal ROI.

• Performance Analysis & Optimization: Monitor and analyze campaign performance across PR, paid accounts, and KOL content; Provide data-driven insights to refine strategies for future collaborations; Maintain tracking and reporting using Excel or dashboards.

• Event & On-Site Support: Occasionally travel to meet with partners, attend shoots, or support offline events involving KOLs or media.

Required Skills & Qualifications

• Strong existing network or experience working with PR outlets, KOLs, and paid promote accounts.

• Ability to create strategic content direction and optimize content for engagement and brand goals.

• Excellent negotiation skills and budget management experience.

• Proficiency in campaign performance tracking and analysis (Excel required).

• Strong communication skills for both internal alignment and external collaboration.

• Comfortable with occasional business travel.

Preferred Experience

• Experience in PR, influencer marketing, or social media strategy for F&B or consumer brands.

• Understanding of local digital media ecosystems and influencer trends.

• Multilingual ability (Chinese, Bahasa Indonesia) is a plus.

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Key Responsibilities

● Plan and execute content strategies to grow social media reach, engagement, and brand awareness.

● Manage internal digital channels including (but not limited to) Instagram, TikTok, Facebook, and others.

● Produce original content (graphic design, motions, videos, product photography) that aligns with brand voice and campaign goals.

● Appear in front of the camera for brand-related social media content.

● Track, monitor and analyze content performance metrics, turning insights into actionable strategy improvements.

● Collaborate with cross-functional teams including operations, design, and KOL marketing.

● Travel occasionally for content shooting or campaign activations.

Required Skills & Qualifications

● Proven experience in content strategy and social media marketing, with track record of producing content with high reach and engagement (ideally ~2 years experience in relevant roles).

● Strong creative production skills including graphic design, video editing, and copywriting in Bahasa Indonesia).

● Proficient in both OR either one of the following tools: Graphic Design (Adobe Illustrator / Photoshop / Canva / Figma), Video Editing (Adobe Premier / Capcut / etc.).

● Familiarity with analytics tools (e.g., Meta Insights, TikTok Analytics, Excel/Google Sheets) and ability to interpret data into actionable content strategies.

● Presentable, confident and charismatic in front of the camera; comfortable acting or speaking on video and serving as brand's face.

● In touch with ongoing industry trends and culture, able to adapt quickly to fast-moving digital trends and brand needs.

● Working professional proficiency in English to communicate within an international team.

● Portfolio of previous work is required for consideration.

Preferred Experience

● Prior experience as an on-camera talent or influencer a plus.

● Background in food & beverage or FMCG industry is a bonus.

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• Plan, launch, and optimize performance marketing campaigns across Meta Business Suite and TikTok Business Center for: B2C: brand awareness, product campaigns, promotions, and seasonal activations; B2B: partner lead generation.

• Manage ad creatives, audiences, and budgeting strategies to meet KPIs (such as ROAS, CPL, CTR, and CPR).

• Work closely with the content and design teams to develop engaging, high-converting ad creatives and landing pages.

• Conduct in-depth analysis of campaign performance, identifying insights to support strategic decisions across both consumer and franchise marketing funnels.

• Maintain data integrity across all campaigns—ensure clean tracking, accurate tagging, and lead funnel alignment.

• Build and maintain performance dashboards using Excel, SQL, Looker Studio, or similar tools for internal reporting.

• Stay on top of industry trends, algorithm changes, and best practices to maintain a competitive edge in digital performance marketing.

• Proven hands-on experience running and optimizing paid campaigns on Meta Business Suite and TikTok Business Center.

• Strong understanding of both consumer marketing metrics (e.g., ROAS, CTR, CPR) and lead generation metrics (e.g., CPL, lead quality, funnel conversion).

• Analytical mindset with the ability to interpret campaign data and propose strategic optimizations.

• Proficient in Excel.

• Understanding of creative testing frameworks (A/B testing, multivariate).

• Able to use data visualization tools such as Looker Studio to build dashboards and analyze large datasets.

• Familiar with ad tracking setups (Pixel, UTM, events, conversions).

• Detail-oriented with excellent campaign hygiene and data management skills.

• Experience in both B2C brand/product marketing and B2B performance lead generation.

• Proficiency in Mandarin Chinese is a huge plus.

• Background in F&B, FMCG, or franchise-based industries is advantageous

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• Promotion Planning & Execution:Monitor raw material stock availability and align promotional planning accordingly; Develop promotion proposals, seek management approval, and calculate expected margins and sales (offline & online); Work with social media, KOL, and digital ads teams to align digital marketing activities with promotional efforts; Coordinate with Operations team for smooth execution of the promotions until completion.

• Franchisee Relationship & Communication: Support grand openings and local event marketing at franchise stores; Communicate upcoming HQ campaigns clearly to franchise partners; Maintain good franchisee relationships to ensure strong engagement with brand activities.

• Analysis & Continuous Improvement: Collect promotional data and feedback from franchisees; Analyze results and implement improvements for future marketing efforts.

• Strong skills in data analysis, margin calculation, and sales forecasting.

• Ability to plan and manage resources and timelines effectively.

• Experience in working cross-functionally (especially with operations, sales, and digital marketing teams).

• Strong communication skills and relationship management experience (especially with external partners or franchisees).

• Experience in offline event marketing (e.g., store openings, local activations).

• Comfortable working in a dynamic environment with changing priorities.

• Willingness to travel occasionally to franchise stores.

• Background in retail, food & beverage, or franchise-based business models.

• Proficiency in Chinese is a huge plus.

• Experience in both offline and digital promotional campaigns.

Info Pekerjaan:

• Perusahaan: PT Aicha Food Indonesia
• Posisi: 营销专员 Marketing Specialist
• Lokasi Kerja: Jakarta Utara
• Negara: ID

Cara Mengirimkan Lamaran:

Setelah membaca dan mengetahui kriteria serta kebutuhan minimum kualifikasi yang telah dijelaskan dari info pekerjaan 营销专员 Marketing Specialist di kantor Jakarta Utara di atas, segera lengkapi berkas lamaran kerja seperti surat lamaran kerja, CV, FC ijazah, transkrip, dan pelengkap lainnya seperti yang telah dijelaskan di atas. Kirim melalui link Halaman Selanjutnya di bawah ini.