Performance Marketing Specialist

About us

99 Group is a leading real estate technology company that operates real estate portals across South East Asia, specializing in digital property advertising. Headquartered in Singapore, it is currently operational in Singapore and Indonesia and employs over 500 employees. In Singapore, 99 Group operates 99.co, SRX.com.sg and iProperty.com.sg, while in Indonesia, it operates 99.co/id and Rumah123.com.

We are looking for an experienced Performance Marketing Specialist to join our diverse team of people who are passionate about taking the real estate industry into the age of technology through innovation and a desire to solve its multitude of challenges.

What you’ll do:

• Key driver in digital marketing strategy, technology to directly impact business targets
• Plan Web, SEO/SEM, email, social media, and display advertising campaigns
• Measure and report on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies in maximizing conversions
• Plan, execute and measure experiments and conversion tests
• Develop and execute marketing strategies and advertising campaigns plan, involving social media, SEM, Display, Lead generation
• Develop different marketing channels (SEM, retargeting, emailing)
• Analyze and measure the campaign’s performance through marketing metrics (web analytic tools)
• Strong focus on tracking, data integrity, data and analytics, and responsible for analyzing, reporting, and developing actionable insights across all marketing assets on a monthly and quarterly basis
• Utilize data and market trends to help inform & direct campaign planning initiatives, guide marketing strategy, and product enhancements
• Monitor trends and competitor activity to identify opportunities that can differentiate the brand

What you should have:

• At least 2-3 years of relevant work experience
• Experience with various paid marketing channels and technologies, including paid search (Google AdWords), retargeting and social network advertising (Facebook, Instagram, etc)
• Good knowledge of website analytics tools (e.g., Google Analytics)
• Demonstrable experience managing SEO/SEM, email marketing, social media, and/or display advertising campaigns
• Analytical, accountable, self-driven with strong analytical skills
• Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in a fast-growth environment with exceptional organization and multi-tasking skills
• Ability to demonstrate strong communications, project management, interpersonal, and organizational skill
• Excellent interpersonal and communication skills; ability to work independently and in a group
• Having agency-side experience will be an added advantage
• Ability to adapt to a dynamic, extremely fast-paced tech startup environment

Skill set:

• FB / IG Ads, can use Catalog Sales to be a plus
• Google Ads experience in Dynamic Remarketing is a plus
• Google Analytics, know how to get insights from this tool
• Google Tag Manager, knows the concept of an Array Variable to be a Plus value