Online Marketing Specialist (Gaming)

Company Overview:

Bukalapaks mission is to provide a fair economy for all. We envision a tech-enabled economy where everyone from all walks of life has the options and opportunities to get more out of life, powered by our innovative online and offline platform. We do this because we believe people deserve equal opportunity to create better lives for themselves and their loved ones. Bukalapak is one of the largest e-commerce companies in Southeast Asia. Founded in 2010, it now has more than 100 million users with various physical and virtual products, including small kiosks and the e-commerce platform.

What does day-to-day look like?

• Planning, implementing, reporting, and monitoring digital campaigns (Google Ads, Facebook Ads, and TikTok Ads)
• Identifying trends and insight, and optimizing the performance of digital campaign
• Measure and report performance of digital campaign
• A/B testing
• Collaborate with the team to ensure campaigns run smoothly
• Contribute to data-driven optimizations for improved results

What does amazing look like?

• Min. 2 year experience as Digital Marketing, Performance Marketing, or a similar role
• Has experience with online marketing campaign
• Work experience from ecommerce, agency, or startup company will be an advantage
• Knowledge in gaming industry and gamer is a plus
• Strong analytical skills to track and measure campaign performance
• Experience with digital advertising platforms like Google Ads and Facebook Ads
• Understand web analytics tools (e.g. Google Analytics)
• Skilled at data processing using Excel or Google Sheets
• Have google analytics or google Ad-words certification is a plus
• Knowledge of A/B testing and data-driven decision-making
• English proficiency, excellent written and verbal communication skills
• Strong communication, analytical thinking, creative thinking and problem-solving skills
• Ability to work both independently and in a team environment

Bukalapak is an equal opportunity employer. Our hiring committee considers all applicants based on their merits and qualifications for each position. Bukalapak does not discriminate applicants on the basis of their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristics protected by applicable law. We embrace diversity and encourage inclusion because we believe that to help create A Fair Economy For All, we need to build a workplace for all #BukalapakForAll