MARKETING, GROWTH AND COMMUNICATION MANAGER

• Lead, design, develop, and implement comprehensive marketing solutions, campaigns, and initiatives from ideation to execution.
• Partner with internal stakeholder and leadership, providing guidance and functional support to ensure optimal and strategic marketing delivery across assigned brand, programs and/or projects.
• Brand leadership and brand stewardship – as a shared and mutual responsibility across the marketing function.
• Produce all work with quality and accuracy within allocated budget and adhering to agreed timeframes.

• Promote ethical behavior and alignment with the company’s purpose.
• The role will develop, lead and advance:

• Marketing strategies and tactics to achieve business/financial objectives and elevate the profile and differentiation of the company, brand, and/or business line(s) as indicated.
• Ownership and leadership across all areas of marketing involvement, inclusive of; brand, advertising, materials/collateral, asset development, digital marketing and online platforms, meeting and events.
• People leadership responsibilities consistent with assigned role responsibilities and in consideration of business need(s). Manage direct reports to ensure a cohesive and collaborative marketing delivery across the team and in support of assigned brand(s), programs, and/or projects.
• Reporting and use of analytics as indicated to inform decision making and illustrate return on investment.
• Monitor effectiveness of specific programs against commercial objectives.

• Collaborate with agencies and other vendor partners.
• Keep informed of current marketing strategies and trends. Proactively highlight innovation opportunities as these arise.
• Other duties and responsibilities as required by the business and assigned by Line Manager.

• 5+ years marketing experience, including 3+ years as Marketing Manager.
• Marketing experience in Business-to-Business and/or business-to-government setting.
• Degree and/or graduate qualification in marketing (or near adjacent field) .
• Strong stakeholder engagement and project management skills.
• People leadership experience.
• Applied experience in foundational marketing skill set areas, including: brand, positioning, messaging, design and copywriting.
• Requires initiative and ability to organize, together with the ability to utilize creative marketing techniques.
• Strong organizational skill, including the ability to prioritize workloads and meet deadlines.
• Highly developed communication (written and oral), presentation and negotiation skills.
• Preferably experience in health and/or healthcare delivery.
• Preferably experience and skills within integrated, multi-channel marketing.
• Preferably experience and skills in lead generation, lead development, digital marketing and CRM marketing.
• Preferably experience and skill in SEO and SEM.

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